Si TV, a channel focused on the young and growing U.S. Latino market, announced this morning its plans to launch an HD network in 2008. Verizon FiOS TV has already signed up to carry the new high-def channel.
According to research cited by Si TV, 35% of English-dominant TV-viewing Latinos between the ages of 18-34 own an HDTV.
More about Si TV:
"Si TV is currently in production on two new high-definition series for 2008 that will exploit the benefits of the HD format. Past Port, in which young U.S. Latinos return to the countries of origin of their parents or grandparents, will feature scenic footage from a variety of stunning Latin American locations. Total Combat, a gritty reality series about a young Latino couple running a Mixed Martial Arts Fighting League, will bring the blood, sweat and in-your-face intensity of mixed martial arts vividly to life in high definition. Other new Si TV series for 2007-2008 -- including Flow & Tell and Home Page -- will also be shown in HD on Si TV-HD.
Si TV's lively, authentic content-which the network produces specifically for its 18-34 acculturated Latino audience-lends itself well to the HD format. The network already features more than 200 hours of original programming that were shot in HD, including: The Drop, Unacceptable Behavior, The Rub, Dating Factory, and Latino Laugh Festival: The Show."
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