Thursday, June 07, 2007

New Digital-to-Analog Converters Unveiled

Most of you are aware that the nation's analog TV signals will be shut off on February 17, 2009. You may also know that the federal government has authorized a subsidy program to help consumers pay for the digital-to-analog converter boxes that will enable analog TVs not hooked up to cable or satellite to continue receiving over-the-air TV broadcasts. Each household will be eligible for two $40 voucher-gift cards starting early next year.



Yesterday the first two of these D2A (I just coined that -- maybe I should trademark it) box prototypes were unveiled by LG Electronics and Thomson/RCA. See pic above courtesy of the NY Times. The D2A boxes will likely retail for $50 to $70.

2 comments:

Anonymous said...

D2A, indeed. You should tradeMark it, Mark. It's perfect for an SMS marketing campaign.

If the boxes will work in Manhattan, I see it as a good sign.

The Trauma Lady said...

Sorry. You didn't coin D2A: http://www.tvtechnology.com/dailynews/one.php?id=3715