Thursday, June 07, 2007

Sony Intros New Flat-Panel LCD TVs & SXRDs

Sony announced nine new flat-panel LCD TVs to its BRAVIA lineup, all of which are 1080p and some of which boast a 120Hz refresh rate. The nine new models are in three sizes: 52", 46" and 40". I'm not going to rehash all the details here so check out the release if you want more info.

Sony also intro'd five new SXRD microdisplay rear-projection models, all of which feature the 120Hz refresh rate and are 20 percent slimmer than last year's versions. The sizes are 50", 55", 60" and 70". Here's the info.

All of the new models in the line feature Sony's Digital Media Extender (DMeX), offering a digital connection for the BRAVIA Internet Video Link module (sold separately), which allows users to view select Internet video, including high-definition content, from the comfort of their living room from providers like AOL, Yahoo! and Grouper, as well as Sony Pictures Entertainment and Sony BMG Music.

According to TWICE, Sony will launch a $100 million ad campaign to promote its new HDTVs.

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