Sony, Matsushita, Sharp, Hitachi and Toshiba are working together on the launch of an Internet video on demand service for their flat-screen TVs. The joint venture is called TV Portal Service Corp. and is slated to go live this fall with a library that will grow to 2,000 programs by next spring. Not many details are available at this point but I would imagine that Sony will utilize its new Bravia Internet Video Link, a $299 add-on to its TVs, to enable the Internet VOD access.
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