I alluded to this development briefly yesterday morning but CNET confirms this morning that Sony is planning a unique TV line that it will sell in giant discount stores Wal-Mart and Target. This new LCD line will help avoid taking business away from established consumer electronics retailers and smaller specialty home theater shops.
If you've ever shopped for a household appliance like a dishwasher, you know that this new Sony strategy is a relatively standard practice for manufacturers when dealing with giant big-box retailers. For example, Home Depot often carries models of various appliances that are specific to Home Depot and can't be found anywhere else. Among other effects, this marketing strategy makes it substantially more difficult for consumers to comparison shop since they are forced to compare features rather than model numbers when going from store to store.
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