Toshiba said today that it has developed a new marketing campaign to promote its LCD flat-panel REGZA line as well as its HD DVD players. The ads will feature "The Sopranos" star Michael Imperioli, who plays Tony Soprano's nephew Christopher Moltisanti (he's actually Tony's wife Carmella's cousin but Tony essentially adopted him as his nephew when Christopher's dad was killed).
The LCD TV print campaign will include publications such as Rolling Stone, Sports Illustrated, Entertainment Weekly, Wired and Men's Journal while the HD DVD ads will appear in print and online publications including TWICE, Sound & Vision, USA Today, Entertainment Weekly, Rolling Stone, Wired and Men's Journal.
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